A non-traditional institutional website for a lead-generation startup.

The challenge

Afterclic, a startup focused on lead generation, needed a digital platform that broke away from the traditional website format. The main challenge was:

• Moving past the traditional website: the client wanted to present their system in a progressive, fluid way, avoiding a split across multiple pages. They wanted visitors to understand the whole system through one continuous, easy-to-follow experience.
• Communicating pain points and the solution workflow: the site had to present, alongside the main problems the startup solves, the system's workflow and how it works overall — all in a visual, easy-to-follow way.
• Creating motion effects that mirrored the system's flow: this called for sections with animations and visual effects that represented how the client's system works, including custom components like a visual orb and interactive lists that break from a standard timeline.
• Keeping visual consistency and a strong user experience: despite the technical complexity, the site had to stay intuitive, appealing, and functional across every device.

The solution

As the development agency, our role was to take the client's vision and turn it into a unique, functional, and visually striking web experience.

• Non-traditional development in WordPress: we built the site on WordPress with the Astra theme and Elementor as the foundation, complemented with custom HTML and JavaScript sections to achieve the visual and functional effects the client needed.
• Strategic content structure: we organized the site into three main sections, all visible from the homepage, so visitors could progressively see the clients' main pain points, the workflow to solve them, and how the system works overall.
• Custom components: we built a visual orb that represents the system dynamically, plus interactive lists with animations that break from a standard timeline and instead mirror the system's real flow.
• Full visual design: we handled the site's entire visual aesthetic, making sure every element aligned with the brand identity and that the result felt striking.
• User experience optimization: we shaped the site's structure to offer a better navigation experience, making sure visitors could take in the system without feeling overwhelmed.

Key results

• A very satisfied client: the client was highly satisfied with the result. The site showed their system in a progressive, appealing, and functional way — exactly as they had envisioned it.
• A non-traditional web experience: we broke away from the traditional website format, creating a continuous experience that lets visitors understand the whole system without navigating between multiple pages.
• Visual and functional effects achieved: the custom components (orb, interactive lists) worked flawlessly, mirroring the system's flow in a visual, striking way.
• High-level visual design: the site has a polished, professional aesthetic that reflects Afterclic's innovation and differentiators.