Landing pages for an international dermatology tech brand.

The challenge

A well-known marketing agency was hired by a company dedicated to importing and distributing dermatological treatment technologies in Latin America. The agency needed a reliable technical partner to:

• Adapt the brand internationally: the landing pages had to follow the brand's global standards, keeping visual and communicational consistency across every market in the region.
• Create landing pages for multiple products: each product needed its own landing page, with specific information, calls to action, and designs tailored to each target audience.
• Let the agency focus on its strength: the contracting agency specializes in advertising and marketing strategy. It needed a partner to take on the technical execution so they could dedicate 100% to advertising and campaign management.

The solution

As their subcontracted development agency, our role was to take the agency's strategy and guidelines and turn them into functional landing pages, aligned with the brand identity and ready for advertising campaigns.

• International brand adaptation: we implemented the brand's visual and communicational standards on every landing page, making sure colors, typography, images, and messaging were consistent with the company's global identity while adapted to the Latin American market.
• Development of multiple landing pages: we built every landing page requested for the commercialized products. Each page was designed to meet a specific goal: generating leads, presenting the product, or driving a concrete user action.
• Optimization for advertising campaigns: the landing pages were built with digital marketing campaign integration in mind. We made sure they were fast, responsive, and had clear calls to action to maximize the return on ad spend.
• Strategic collaboration: we worked in close coordination with the agency's team, absorbing the technical workload so they could focus on what they do best: advertising strategy and campaign management.

Key results

• Agency focused on its core business: with the landing pages completed, the agency that hired us could focus 100% on advertising, its greatest strength. This made campaigns more effective and the product launch a success.
• Successful adaptation to Latin America: the landing pages met the brand's international standards, achieving coherent, effective communication across every market in the region.
• Objectives met: every requested landing page was delivered, meeting the agency's and end client's deadlines and requirements throughout the year-long collaboration.